Behavior Change Communication (BCC) & Social Norms Advocacy
-
by
Kaze
Budget Needed:
$200,000 for 3 Years
Theme:
Mindset Shift • Social Transformation • Community Engagement
Project Overview
Violence thrives where harmful norms persist. KHAF’s BCC & Social Norms Advocacy project seeks to
shift community attitudes, promote gender equality, strengthen child rights, and eliminate behaviors
that perpetuate violence and exclusion.
This project is at the heart of long-term, sustainable change in Rwanda.
Key Activities
✔ Community Dialogues & Peer Education
Engaging families, men, boys, teachers, and leaders in conversations that challenge harmful norms.
✔ Media Campaigns
Radio shows, storytelling, social media, video campaigns, posters, and digital engagement.
✔ School Programs
Introducing positive masculinity, self-worth, and non-violent communication.
✔ Faith & Cultural Leader Engagement
Partnering with influential community voices to model safer, healthier behaviors.
Why This Project Is Essential
You can rescue survivors — but unless attitudes change, violence continues.
BCC & Social Norms Advocacy:
- Prevents violence
- Increases reporting
- Creates supportive families
- Builds safer communities
It is the foundation for a violence-free Rwanda.
Expected Impact
- 30,000+ community members reached
- Reduced stigma around reporting violence
- Increased acceptance of women’s rights
- Youth adopting non-violent behaviors
Call to Action
Help us transform community attitudes, one conversation at a time.